THE CONCEPT CAME ABOUT IN 2012, AFTER REALIZING THE RAPIDLY GROWING TREND OF THE APPAREL INDUSTRY. ALTHOUGH THE FASHION INDUSTRY IS FRAGMENTED ALL OVER THE WORLD, IT APPEARED TO HAVE LITTLE PRESENCE ON THE ISLAND OF GRENADA. FOR THIS REASON, WE DECIDED TO CREATE OUR OWN CLOTHING LINE. WE STRIVE TO BE DIFFERENT, AND WITH THAT, OUR ORIGINALITY IS THE KEY TO SUCCESS.
HAVING NO PRIOR KNOWLEDGE ABOUT THE APPAREL INDUSTRY, EVERYTHING WAS LEFT TO EXPERIMENT. WE BEGAN WITH A SMALL NUMBER OF T-SHIRTS , PRINTED FOR OUR CLOSE FRIENDS. WITH LIMITED COMPETITION ON THE ISLAND, THE HYPE GREW QUICKLY. SOON ENOUGH, WE WERE FORTUNATE TO BE GRANTED THE OPPORTUNITY TO PRODUCE OFFICIAL "TEAM GRENADA" T-SHIRTS FOR THE 2012 OLYMPICS. THIS BREAKTHROUGH PROPELLED US INTO THE RIGHT DIRECTION - PAVING THE WAY FOR THE COMPANY.
‘NEWRICH LIFESTYLE’ , AS WE WERE FORMALLY KNOWN, IS NOW ‘NEWRICH CLOTHING’ AND HAS EXTENDED ITS BUSINESS TO THE UNITED STATES, WITH THE POTENTIAL OF BECOMING A FORMIDABLE URBAN STREET WEAR LINE. "NEWRICH" FOCUSES ON GENERATING A NEW CULTURE ASSOCIATED WITH THE WORD "RICH". RICH, TO US, IS A STATE OF MIND AND DOES NOT ALWAYS DEFINE OUR WEALTH.
